Rihanna Loses $36 Million Following Closure of Fenty Fashion Line with LVMH

Barbadian superstar and business mogul, Rihanna, has reportedly suffered a financial setback of about $36 million (£27 million) following the collapse of her luxury fashion line, Fenty, which she launched in collaboration with Louis Vuitton Moët Hennessy (LVMH).

According to filings from her UK-based company, Denim UK Holdings, the 37-year-old singer experienced the loss after the high-end label ceased operations in 2021.

Rihanna debuted Fenty in 2019, marking her as the first Black woman to head a fashion house under the French luxury conglomerate. Despite its highly anticipated launch, the brand struggled to sustain momentum and profitability — challenges that were compounded by the COVID-19 pandemic.

Reports from that period indicated that global lockdowns and travel restrictions hindered Rihanna’s ability to oversee production in Paris and Italy, where much of the line’s manufacturing took place.

At the start of the partnership, Rihanna reportedly invested €29.9 million (approximately $34.8 million), while LVMH contributed €30 million (around $34.9 million) to the joint venture. The French entity operated under the name Project Loud France, a nod to the singer’s fifth studio album, Loud.

Although the closure of Fenty represents a considerable loss, Rihanna’s overall net worth remains strong — estimated at $1.4 billion — largely due to her highly successful ventures, Fenty Beauty and Savage x Fenty. She also retains nearly 50% ownership in the Fenty fashion venture through Denim UK Holdings.

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